When I was growing up there was a supermarket that stocked ‘No Frills’ products. A ‘no name’ brand that didn’t focus or depend upon a company name or identify with a boxed demographic.
To some people it signified cheap products. They were more affordable because you weren’t paying for a brand or fancy packaging.
Mum, a new immigrant with three small children and unaware of popular Australian brands, would buy some of these products. She liked them because they were easy to read. PEELED TOMATOES were Peeled Tomatoes. SUGAR was sugar. LEMONADE was, you guessed it, Lemonade. Continue reading →