No Frills

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When I was growing up there was a supermarket that stocked ‘No Frills’ products. A ‘no name’ brand that didn’t focus or depend upon a company name or identify with a boxed demographic.

To some people it signified cheap products. They were more affordable because you weren’t paying for a brand or fancy packaging.

Mum, a new immigrant with three small children and unaware of popular Australian brands, would buy some of these products. She liked them because they were easy to read. PEELED TOMATOES were Peeled Tomatoes. SUGAR was sugar. LEMONADE was, you guessed it, Lemonade. Continue reading →

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Let Go Or Be Dragged

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You are holding on to a huge balloon that is bound to explode.

Its drags you along because the weight you are carrying keeps you low to the ground. You hold on tight to the balloon because it’s the only thing keeping you afloat. If you are honest you might admit you are afraid of what would happen if you loosen your grip, what if when you land you are swallowed whole? Continue reading →